May 16 2008
Dear Coca-Cola
Dear Coca-Cola,
I love your product, I always choose you over that other company you know the one that starts with the letter P. Though your fizzy soda makes me feel glad I think that maybe you need to touch a younger more plugged in generation. Everyone knows kids can run circles around their parents when it comes to the internet. Many teenagers have joined social networking sites such as myspace and other places. You know what I see a lot of ads for? Pepsi or products of Pepsi. You know how it goes some 14 year-old goes to their favorite store and just grab a Pepsi because it is on the top of their mind.
I have a great way for you to reach the younger generation. Get them where they are, online. There is great service called social Spark. What is Social Spark, very simply it is where bloggers and advertisers unite in a working relationship. Let’s say you come and purchase blog posts and add in some keywords like Drink Coke or if you have a special promotion going let the online community know about it. In Social Spark bloggers are ranked on traffic, and page loads to their blog. This is ideal because you want the most people to see your message with the least amount of cost (this can be a lot cheaper than television ads). You can also narrow bloggers down to only parents or young people what ever demographic your are looking to see your message.
I really hope that Coca-Cola will join the SocialSpark.com community where there are anxious bloggers(like myself) waiting to write for you. Then when that 14-year-old goes to the store now they are thinking how an ice cold Coke will quench their thirst.
Sincerely, J Scott Coke Lover since forever
